The gel is more like a balm consistency in a glass frosted jar. It does have shimmer to it, but it didn’t irritate my eyes. It comes with a small tapered brush, which is more firm than pliable and when you tap it onto the gel, it sinks down into it as if a flame melting wax.
The firm brush makes it easy to apply the gel in a straight line and should you veer off for some reason, mistakes can be easily fixed. It isn’t smudgeproof, but it doesn’t run either. While it does look good, I think that it is probably just a preference thing that most would prefer their