Thursday, February 21, 2008

How long is TOO long?

I’ve read a lot of hype about MAC Liquidlast Liners being “industrial strength” eyeliners. They are smudgeproof and waterproof to the extent that they stay on the skin for days (five days, in the case of one reviewer) in spite of showering and washing. They only come off with oil-based makeup removers and quite a bit of rubbing.

Why is this product so waterproof? Most mascaras (and eyeliners) rely on waxes and oils to hold the pigments in place. But there are a newer style of eye products that employ a different kind of chemistry. These products use acrylic polymers instead of waxes. The properties of these polymers can be controlled by how they are neutralized and how they are mixed with other ingredients that have a plasticizing, or softening, effect. Products made with these polymers can be made very soft and water washable or very hard and long lasting.

If you like this effect, this is a good product for you. But if you want a more conventional feel from your eyeliner, you might consider Revlon Colorstay Eyeliner or Anna Sui Liquid Eyeliner.
Smooches, Quick Claps, and Much Love-

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